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Founded by Mette Groth, By Groth seeks to explore the boundaries of curiosity and creativity. With over 15 years since its inception, and a strong reputation behind it, By Groth still manages to push the envelope.
Today, By Groth employs about 10 people and is led by Managing Director Marianne Skovgaard. The collections are available in over 200 stores worldwide, and the brand has been nominated a 'Gazelle Company' by Danish financial daily Borsen. But the essence of the company has not changed since it was founded in 1995. Mette Groth was working as a designer having earned her degree in fashion design when she began thinking about starting her own label. She noticed a hole in the market for the kind of bold designs she was creating and decided to branch out on her own.
It was her brother Mik who encouraged her to make the leap, and together with her other brother the three launched By Groth. Incredibly, this internationally renowned brand began in Mette's Copenhagen apartment.
The By Groth collection is aimed at strong, feminine women and features high quality construction, fresh ideas, and lots of details. Every single style is made from unique fabrics, colors and patterns, with surprising elements like contrasting colors or unusual pattern and detail combinations.
By Groth is available in number of fashion shops in Copenhagen. If you'd like to see what the brand is about, or have heard of it and want to buy some from the source, visit the stores below.
By Groth is available at the following stores:
Coeur ApS Store - Regnegade 24, 1110 København K, +45 26368386
Superlove - Nørregade 45, 1165 København K, +45 33122255
Cetra Copenhagen – Fisketorvet , 1560 København V, +45 46902370
Grey Zone - Vesterbrogade 175, 1800 Frederiksberg C, +45 33237710
Crazy Company - Gl. Kongevej 161, 1850 Frederiksberg, +45 33259693
Taskeriet - H.C. ørstedsvej 35, 1879 Frederiksberg C, +45 38259494
Roselill - Godthåbsvej 29, 2000 Frederiksberg, +45 38190165
Hviid - Østerbrogade 58, 2100 København Ø, +45 35380102
Mia Mills - Østerbrogade 148, 2100 København K, +45 35251331
Louise Eeg - Classensgade 14, 2100 København Ø, +45 33157111
Frederiksen - Ravnsborggade 15, 2200 København N, +45 3535056